Which channel comes first?
Pick the channel your team can maintain well. Check publishing, scheduling and audience controls before adding automation across several channels at once.
Software for your business
Marketing & growth software.
Reach an audience and grow your business.
Marketing software helps you publish, communicate and follow up with an audience. Email platforms, automation tools and social-media tools cover different channels and levels of coordination. Start with a useful customer journey and the information you already have permission to use.
Find your starting point →
Marketing & growth
A connected workflow
A connected workflow
Different jobs. Different tools.
Explore marketing & growth categories
Choose Email marketing for campaigns, Marketing automation for connected follow-up, or Social media management for publishing across social channels. Reputation Management now has its own category.
Email Marketing
Build mailing lists, create email campaigns and understand how audiences respond.
34 software profilesMarketing Automation
Coordinate marketing workflows, nurture leads and connect campaigns across customer touchpoints.
7 software profilesSocial Media Management
Plan posts, manage social conversations and track activity across social channels.
34 software profilesBefore you make a shortlist
Start with the work you need to do.
What triggers the next step?
A simple campaign schedule differs from behavior-based follow-up. Describe the event, audience and next message you want, then confirm which triggers and connections are supported.
What do the numbers mean?
Define the result you want to measure and how it is counted. Opens, clicks and attributed sales are different measures; check the reporting limits and your consent requirements.
A closer look
Software to explore
A selection across these categories. Follow each profile for its research, sources and qualifications.
Researched profile
Audienceful
By Audienceful
Email Marketing
Researched profile
ActiveCampaign
By ActiveCampaign
Marketing Automation
Researched profile
Agorapulse
By Agorapulse
Social Media Management
Researched profile
AWeber
By AWeber
Email Marketing
Researched profile
ConvertFlow
By ConvertFlow
Marketing Automation
Researched profile
Buffer
By Buffer
Social Media Management
Researched profile
beehiiv
By beehiiv
Email Marketing
Researched profile
Groundhogg
By Groundhogg
Marketing Automation
Researched profile
ContentStudio
By ContentStudio
Social Media Management
Researched profile
Benchmark Email
By Benchmark Email
Email Marketing
Researched profile
Marketing Hub
By HubSpot
Marketing Automation
Researched profile
CoSchedule
By CoSchedule
Social Media Management
Keep comparing with context.
Product capabilities, plans and prices can change. Our profiles link to their sources and identify gaps; check current details with the software company before choosing.