Find your fit
Who it is for
It is aimed at growing SaaS companies that need onboarding, activation, retention and product-marketing communication tied to what users do in the application. B2B teams may value the company-account model when one customer has several users or a person belongs to more than one account.
Before choosing it, map a small journey from signup through a first meaningful product event. Decide which properties and events the application will send, which team owns messaging and how company-level triggers should choose individual recipients. The vendor encourages sending key signals instead of a detailed clickstream.
The work it supports
Core capabilities
Direct HTTP API and Segment routes can supply the user properties and product events used by segments and workflows. This requires a deliberate tracking plan: name stable identifiers, choose a few meaningful events, and verify a fictional record before connecting production users.
Dynamic segments can group users or companies by attributes and behavior. They update as the underlying signals change, and entry or exit can trigger an automated campaign. A buyer should check that the intended segment excludes people who already completed the desired step.
The company model supports several users under one account and many-to-many account relationships. A company-level event can start a workflow while recipient rules select the relevant team members. This is useful for account onboarding, but test the role mapping before a message reaches a whole customer team.
The visual builder supports behavior, recurring, anniversary and multiple triggers. Actions can send email or in-app notices, inform an internal team, update a property or fire a webhook. Build one harmless sample path with an exit condition and inspect what happens when a user qualifies twice.
Broadcasts handle one-off product news, newsletters and announcements. The vendor describes targeting the full user base, a segment or a condition, through email or in-app messaging. Scheduling and throttling are shown in its public tutorial, so a buyer should review the recipient preview and delivery window before a real send.
In-app notices can appear while a signed-in customer uses the web application or on the next login. The channel requires a JavaScript snippet and does not accept replies, so support conversations need a separate route. Check the placement beside any other app widget and the behavior on mobile screens.
Userlist also describes transactional notices for password resets, billing receipts and product activity. Keep operational notices separate from promotional messages when designing topics and workflows; verify which events should send regardless of marketing subscription choices.
Public subscription topics let recipients narrow what they receive instead of leaving every list. The preference center appears only once two relevant public topics exist. Internal topics can cover critical notices, so their use should be reviewed against the team's consent and legal practices.
The marketing offer includes embedded and hosted signup forms, double opt-in and lead magnet delivery. Test identity handling when a marketing subscriber later becomes an application user, and do not assume imported subscribers already meet the consent standard for every workflow.
Understand the offer
Pricing and getting started
The current public page presents Basic, Professional and Enterprise. Basic lists marketing and lifecycle email, in-app notices, company and user segments, broadcasts, visual workflows and transactional email. Check the number of users, messages and team seats in the selected plan before treating these as unlimited.
Professional adds A/B testing, conversion goals and advanced workflow and integration features. Enterprise is a contact-sales option for high-volume sending with custom limits and services. If testing or a particular integration is essential, verify that right in the written plan rather than relying on a feature shown elsewhere on the site.
The site offers a 14-day trial and displays monthly and annual choices, with annual savings. Its interactive price calculator did not expose a dependable base price in the retained static capture, so compare the current quote by user count, message volume, billing period, currency, taxes and any service commitment.
Look a little closer
Before you choose
For a fictional pilot, submit one user event and one company event, confirm segment membership, then run a workflow with a safe internal destination. Check who receives the message, what happens when the event repeats, and whether an exit condition prevents an unwanted follow-up.
Before real sending, review the line between lifecycle marketing and transactional notices, subscription topics, in-app one-way behavior and data minimization. Confirm the chosen plan's test, conversion and integration rights, then verify the final price against the actual audience and sending volume.
10 distinct sources behind this profile. Research observed Oct 21, 2026. Features and offers can change.
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