Find your fit
Who it is for
It suits a business that wants a repeatable review-request and response process across its customer journey, particularly one with a website where review widgets matter. A multi-domain or multi-location organization should scope domains, invitations and optional location-review rights before comparing plans.
The product is also useful when a team wants to understand recurring service feedback rather than only count stars: Review Insights groups topics and sentiment. Treat those AI summaries as prompts to inspect the underlying comments, not as a measured explanation of every customer experience.
The work it supports
Core capabilities
Automated email invitations can request a review after a customer interaction. The vendor also describes in-app and QR collection and an API add-on. Map the actual experience trigger and recipient eligibility first, then check the relevant channel and add-on rights before sending anything.
Invitation analytics can show delivery, opens and conversion and support template tests. A useful no-send planning exercise is to compare neutral wording and timing for the same customer journey, then decide what sample and measure would justify a live test.
Trustpilot distinguishes service feedback from product and location reviews. These serve different questions, and the pricing matrix labels Product Reviews and Location Reviews as add-ons, so buyers should confirm which review type and invitation volume the contract covers.
Reviews can arrive from an invitation or organically on the public profile. The business can receive alerts, filter notification rules and post a public reply. Give responders a privacy-safe escalation route for cases that need private account details.
The response page describes editable AI-assisted reply suggestions. A staff member can review the draft before sending, especially for complaints or sensitive issues; ask whether that feature is included in the selected plan and test it only with fictional examples.
Zendesk, Freshdesk, Slack and Hootsuite are named as ways to monitor or respond through existing work tools. Check whether the specific connector preserves review context, permissions and reply status in the chosen plan.
Website widgets can surface TrustScore, review volume or rating and selected reviews. Trustpilot describes a code snippet and ecommerce placement options. Preview the widget on desktop and phone, then check whether its plan-limited count and display permissions meet the site design.
Review Insights groups topics and sentiment across feedback. Compare a sample topic summary with the actual source reviews and decide how the team will handle outliers, because an AI-derived trend should not replace reading complaints.
Understand the offer
Pricing and getting started
Trustpilot offers a Free business account with 50 invitations per month; the account remains usable when that monthly allowance is exhausted. The viewed paid cards are Starter, Plus, Premium and quote-led Enterprise. Invitations, widget count, users and integrations step up by tier.
On the viewed business pricing page, Starter begins at $99/month per domain billed annually, Plus at $319 and Premium at $799. The UK pricing page uses different GBP amounts. These are viewed starting prices, not a universal local bill; ask for the correct country, tax, domain count and current written quote.
The current pricing page states a 12-month contract commitment and prices each domain separately. Starter is restricted to eligible new small business customers, Plus advertises a 14-day trial, and the matrix marks Product Reviews and Location Reviews as add-ons. Confirm which modules, invitation quotas and renewal terms apply to the proposed domains.
For planning scale, the viewed cards list 100 monthly invitations and two widgets for Starter, 300 and ten for Plus, 1,000 and 21 for Premium, and unlimited invitations with 23 widgets for Enterprise. User and integration rights also vary; compare the actual expected review volume with those caps rather than assuming every paid tier is unlimited.
Look a little closer
Before you choose
Trustpilot’s business guidelines call for genuine customers to be invited consistently at the same point in the journey using neutral language. They prohibit incentives, selecting only satisfied customers and routing unhappy customers away from the public review opportunity. Review the proposed recipient rule and wording before any live invitation.
A business can reply to criticism, but it does not own the reviewer’s words or control organic reviews. Assign a reviewer for public replies, remove personal account details from draft responses, and check the platform’s grounds for flagging content rather than assuming an unwanted review can simply be deleted.
Before choosing a tier, request a written per-domain price with invitation volume, review type, widget rights, users, integrations, AI response/insight availability and term. Use fictional examples to inspect the workflow; actual customers, replies and public widgets should wait until the organization approves them.
7 distinct sources behind this profile. Research observed Oct 26, 2026. Features and offers can change.
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