SendPulse

A small team starting a newsletter can collect addresses through subscription forms or import an existing permission-based list, then use a template or the drag-and-drop builder. The campaign wizard asks for recipients, sender details, subject and content before the send step. Check the list and sender before a live campaign.

For a planned campaign, SendPulse lets the sender select mailing lists or contacts with tags. Its guide says a mailing-list send can use segmentation conditions, while a tag-based selection searches across lists. That distinction matters when contacts appear in several lists or a tag is reused.

The editor can use a saved or ready-made template, the drag-and-drop builder, an uploaded file or HTML. A test send helps catch content errors; the guide says ordinary test campaigns do not display personalization variables, so use a test list with populated variables to inspect that output.

A mailing-list segment can use subscriber fields or prior email activity. Some criteria use only three months of retained data; check whether older activity is available before relying on a past-campaign rule.

Automation can start from events such as a new subscription or custom event, then use email, branching and delay steps. Test the event data and contact matching in an account before depending on a live journey.