Find your fit
Who it is for
For a marketing team sending a promotion or newsletter, the path is to create a sender profile, choose the receiving list, segment or tag, build the message, and send immediately or schedule it. The campaign is a one-time broadcast; the exclusion audience overrides the receiving audience.
For ongoing customer journeys, an automation can start from a contact behavior, event or time and schedule messages, waits or conditional paths. Sendlane documents welcome and order examples. Test the trigger and path before activation: after a contact enters, the scheduled path is fixed, although email or SMS message content can still change.
Segmentation is useful when the contact data is present. Segments update against criteria, and a segment selected for a campaign is reprocessed just before sending. Store integration can feed purchase data; tracking-based rules need their tracking setup and underlying events.
The work it supports
Core capabilities
Email campaigns. Build a one-time email for a selected list, segment or tag, and send now or schedule it.
Audience segmentation. Define dynamic contact groups from profile, engagement or store data to target campaigns.
Email automation. Build triggered sequences from scratch or a template for welcome and order-related messages.
Understand the offer
Pricing and getting started
The pricing FAQ checked October 15, 2026 advertises a 60-day trial capped at 100 contacts and 500 email sends. It says SMS is included only with paid accounts, so the trial should be evaluated as an email trial. A time-limited trial is not a continuing free plan.
The pricing page emphasizes paying for sends rather than stored profiles, and the site directs buyers to a tailored pricing discussion. Its support-tier table also mentions contact bands, making a single fixed paid email price unclear from the public page. Confirm expected send volume, actual quote, billing term, SMS charges and onboarding terms with Sendlane before committing.
Look a little closer
Before you choose
A new imported list may undergo a compliance review, and Sendlane says the first three to five campaign sends to a new audience need manual approval. Allow for this when planning a launch date, even if a campaign can be scheduled during review.
Verify store connection, source data, consent and the specific automation trigger with your own account. If purchase or browsing data is absent, a segment or order-based path will not behave as a storefront team expects.
Research scope: official public pages checked October 15, 2026. No account, store connection, list import, campaign send, automation activation, SMS setup, deliverability outcome, trial signup or checkout was tested.
10 distinct sources behind this profile. Research observed Oct 15, 2026. Features and offers can change.
View sources and research →
