Find your fit
Who it is for
The platform suits teams that run repeat campaigns and want audience selection, message design and follow-up in one place. MailUp also describes links to CRM, commerce and other business systems; confirm the actual connector and setup work for a particular stack.
MailUp provides a drag-and-drop editor for responsive campaigns. Its accessibility check can flag issues such as alternative text, contrast, font size and structure while a message is being prepared. This research did not test how any particular message renders in an email client.
A/B testing lets a sender compare campaign versions with sample groups. It is an experiment tool, not a promise of better engagement; define the measure and audience before sending.
Subscription forms and landing pages can collect new contacts. A buyer should plan how signup data reaches the intended MailUp audience and confirm its own consent process. Form publication and website integration were not tested.
The work it supports
Core capabilities
Email campaigns. Build a responsive message, choose recipients and send it as a marketing mailing. The vendor also provides testing and reporting tools around that sequence.
Audience segmentation. Divide contacts using stored information and filters so a campaign reaches a more relevant group. Group quality depends on the underlying contact data.
Email automation. Configure workflows that send messages when defined conditions occur. Starter lists three automations and Plus lists up to 100 email and SMS workflows; check the tier before building a sequence.
Understand the offer
Pricing and getting started
The current email pricing page shows Starter at €48 per month billed annually, Plus from €113 per month billed annually, Premium from €310 per month billed annually and custom Enterprise pricing. These are published entry figures, not a checkout quote. MailUp offers a free trial without a credit card; the current page does not establish a continuing free tier.
Listed editions allow unlimited contacts and email sends, but the delivery pace is bounded by purchased sending speed. Starter and Plus begin at 2,000 emails per hour and Premium at 3,000; extensions can change the fee. Estimate completion time for a large or time-sensitive send rather than assuming unlimited sends means immediate delivery.
Look a little closer
Before you choose
MailUp reports opens and clicks and Plus describes multiple mailing workspaces. Confirm the workspace, report retention and export terms your team needs. No account, import, send, workflow, deliverability result or checkout was tested.
The older email-feature page mentions a Light edition while the current pricing page shows Starter, Plus, Premium and Enterprise. Use the current quote to verify exact entitlements, annual billing, sending speed, SMS credits and regional terms.
4 distinct sources behind this profile. Research observed Oct 16, 2026. Features and offers can change.
View sources and research →
