Find your fit
Who it is for
It is aimed at businesses that already use WordPress and want customers to book services on that site, including salons, photographers, massage therapists and healthcare providers described by Amelia. A buyer should account for WordPress hosting, plugin maintenance and the actual staff/service setup as part of adoption.
A one-person practice can still use employee-based service booking. Amelia requires an employee record for the service, then hides the employee choice from visitors when only one employee exists. A team with several providers can instead configure individual working hours, breaks, days off and locations.
The work it supports
Core capabilities
Create a service category, then a service with an assigned employee and the Show on website setting enabled. If no employee is assigned or the service is hidden, visitors cannot complete that service booking. Set up one real appointment type first and check it from the visitor side.
The step-by-step form can ask for a service, employee, location, date, time and payment details. Available slots follow the employee schedule and service settings, so staff hours, breaks and days off need to be configured before relying on the public calendar.
Capacity changes how a time slot behaves. Capacity one produces a single-person appointment; higher capacity supports a group appointment. Amelia distinguishes an open group that accepts separate customers until full from a closed group where one customer chooses a party size and the slot then closes. Test the intended class or shared-service rule before opening bookings.
Back-office users can review upcoming and past appointment bookings, change status and create or edit bookings according to their role. Available edits and time slots can vary with permissions and related selections; rehearse a reschedule and decide whether customer notifications should be sent.
A service-level appointment limit can restrict how often a customer books that service during a configured period. Amelia identifies the customer by email for this rule. Check a repeat booking with a test email to confirm whether the limit counts from the booking date or appointment date as intended.
Optional workflow pieces such as custom fields, recurring appointments, packages and deposit settings depend on enabled features and license rights. Deposits also require an online payment method. Check the current tier and activate the needed features before designing a form around them.
Payment settings include on-site payment and configured online methods. A payment link can be sent in a notification only after an online method is enabled and its message placeholder is present. Test the booking and message on harmless sample data before accepting live payments.
Amelia also handles events without the employee requirement used by service appointments. Keep the event booking and appointment service setup distinct when comparing the product with a pure event ticketing tool.
Understand the offer
Pricing and getting started
A limited free version is available through WordPress.org. Paid licenses are presented as Starter, Standard, Pro and Elite; features and integrations vary by tier and require activation. The current captured pricing grid contains apparent placeholder $1 figures, so use a fresh checkout quote for the actual amount, currency, tax and site count.
The pricing FAQ says paid plans do not offer a free trial. It advertises a 15-day money-back guarantee for new subscriptions instead. Test the limited free version for basic fit and review the refund terms before buying a paid tier.
Annual subscription plans renew automatically unless cancelled. The FAQ says the installed product remains functional after nonrenewal, while monthly updates and support access stop. Confirm the current renewal date and maintenance implications for the WordPress site before purchase.
Look a little closer
Before you choose
Build a small pilot on the intended WordPress site: one category, service, employee, schedule and visible booking form. Book and move a sample appointment, checking the customer-facing time slots and the back-office record before importing a full service catalog.
Decide whether single, open-group or closed-group capacity matches each service. If a team uses several providers or locations, verify each person’s availability and role permissions with sample bookings and changes.
Make a tier checklist for recurring bookings, packages, deposits, payment methods and any other optional feature the business actually needs. Confirm those rights in the current license and test notification links before collecting customer payments.
7 distinct sources behind this profile. Research observed Oct 21, 2026. Features and offers can change.
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